Digital Transformation & Commercial Excellence
Marketing Director driving B2B & B2C awareness, customer experience, profitability and e-commerce growth. I bridge the gap between pharmaceutical science, modern data analytics, and strategic marketing to deliver scalable commercial success.
Deep expertise in product/service management, crafting tailored go-to-market strategies, and optimizing performance across the entire product life cycle.
Multidepartmental oversight driving organizational change through data-driven strategies and technological integration.
Comprehensive management of SEO/SEM, media buying, and B2B customer acquisition to maximize digital sales.
Benchmarking service via NPS, managing corporate communications, large-scale events, and media relations.
Leveraging Tableau, Python, and AI (Google Gemini) for market surveillance, forecasting, and value classification.
Managed cardiovascular and cerebrovascular portfolios (Clopex, Atoreza). Revamped promotional materials to patient-orientated selling, increasing rep efficiency.
Launched Tribatens and managed flagship products X-Tension and Aggrex. Successfully converted top-tier KOLs.
International Business School of Scandinavia
Strategic Management - Bloom Business School
Ain Shams University (2011)
Top 5% contributor worldwide in Marketing Analytics (AI/Analytics focus).
Top 9% in Digital Marketing & PR in Egypt; 3rd overall in Branding.
Recognition for executing premium communication strategies.
Let's discuss how data-driven commercial strategies and digital transformation can elevate your organization's footprint.